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PPC management measured in profit
A campaign that hits its ACoS target can still lose money once fees, returns and product cost are counted. We build and manage paid media against contribution margin, so ad spend grows only where the unit economics support it.
Amazon Ads
Google Shopping
What is included
- Amazon AdsSponsored Products, Brands and Display structured by intent, with negative-keyword hygiene and placement bids reviewed weekly.
- Walmart ConnectSponsored Search and Display for Walmart Marketplace sellers, tied to inventory and Buy Box status.
- Google Shopping and Performance MaxMerchant Center feed work, product grouping and budget rules so the feed and the campaigns agree.
- Profit-based reportingACoS and TACoS alongside contribution margin per product, so you can see which spend is actually paying for itself.
How it runs
- Account and margin reviewWe pull product cost, fees and current campaign data to set a target for each product, not one blanket ACoS.
- Structure and launchCampaigns are rebuilt or created around product groups and intent, with budgets tied to margin.
- Weekly optimizationBids, search terms, placements and budgets adjusted on a weekly cadence, with changes logged.
- Monthly strategy reviewWhat worked, what we cut, and where the next dollar should go.
Who it is for
- Brands whose ad spend is rising faster than profit
- Sellers launching products who need a structured launch plan
- Shopify stores that need paid traffic that converts, not just clicks
What is the difference between ACoS and TACoS?
ACoS is ad spend divided by ad-attributed sales. TACoS divides ad spend by total sales, including organic. TACoS shows whether advertising is building organic ranking over time, and we track both.
Which ad platforms do you manage?
Amazon Ads, Walmart Connect and Google Ads including Shopping and Performance Max. Meta advertising has its own service.
Do you require a minimum ad budget?
We scope management around your catalog and goals during a short audit call. Very small budgets rarely support the testing that good optimization needs, and we will tell you if that applies to you.
Who owns the ad accounts?
You do. Ad accounts stay in your name, and we work with delegated access, so you keep the data and the history.
Want a plan for ppc management?
Tell us what you sell and where. We will review your stores before we talk and tell you what we would fix first.